YouTube bans dangerous pranks following Bird Box, Tide Pod challenges

YouTube has a brand new message for creators trying to take part in harmful or probably dangerous stunts, just like the Chicken Field or Tide Pod stunts: don’t.

The corporate revealed new policies that creators should observe when importing content material, and one of many greatest modifications is a piece dedicated entirely to dangerous pranks. YouTube has beforehand addressed pranks in its harmful and dangerous content category of its total insurance policies, however appears to have added the brand new part following a collection of disturbing Chicken Field problem movies.

YouTube creators have a historical past of taking part in harmful challenges — together with Jake Paul driving blindfolded to take part within the Bird Box challenge, teens eating poisonous Tide Pods for the Tide Pod challenge, and even some creators alluding to drugging their girlfriends on camera with natural sexual enhancement pills — all within the title of content material. YouTube’s new insurance policies state:

YouTube is dwelling to many beloved viral challenges and pranks, however we’d like to ensure what’s humorous doesn’t cross the road into additionally being dangerous or harmful. We’ve made it clear that our insurance policies prohibiting dangerous and harmful content material additionally lengthen to pranks with a perceived hazard of great bodily damage. We don’t permit pranks that make victims consider they’re in severe bodily hazard — for instance, a house invasion prank or a drive-by taking pictures prank.

These kinds of pranks are standard amongst creators. Whereas lots of the pranks are sometimes carried out by stunt actors, or edited to look actual when the creator isn’t in any precise hazard, that’s not at all times clear for viewers. These challenges are sometimes reattempted by individuals trying to create their very own movies, together with one case the place a lady shot her boyfriend and killed him while trying to perform a stunt.

One would assume that merely importing a harmful video of this magnitude as soon as would end in a channel being terminated, however that received’t essentially occur until there are repeat offenses in a brief time period. YouTube’s coverage is handy out a strike and take away the video, however that strike disappears after 90 days. Whereas a creator might lose some privileges inside these 90 days, together with the flexibility to reside stream, they might technically come again as soon as the strike is eliminated and carry out one other harmful stunt.

These aren’t the one updates YouTube introduced for creators’ neighborhood tips. Thumbnails that embody egregious content material, reminiscent of pornography or graphic violence, will end in a creator incomes a neighborhood guideline strike. That is true even when the video doesn’t include any of the content material teased by the thumbnail. YouTube has confronted issues with grotesque, overtly sexual, and dangerous thumbnails for fairly a while, as creators attempt to garner consideration towards their movies.

Lastly, YouTube has strengthened its enforcement round exterior hyperlinks. Creators who use exterior hyperlinks for web sites that cater to content material like pornography, hateful ideology, or content material that may incite violence, will obtain a neighborhood strike. Once more, if a channel collects three strikes in 90 days, it will likely be terminated.

The corporate is giving creators two months to wash their channels up, however going ahead, any video that violates these tips will likely be eliminated and creators might obtain a attainable neighborhood guideline strike towards their channel.


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